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JAIDE x New Era Fitted Cap Collection

JAIDE x New Era Fitted Cap Collection

This season, the JAIDE x New Era Fitted Caps Collection arrives as a celebration of the women who continue to grow, shine, and redefine themselves with every chapter. Winter often brings a...

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The Grounded Glow Up: Inside Trica’s Ritual with Matcha Mantra Mondays

The Grounded Glow Up: Inside Trica’s Ritual with Matcha Mantra Mondays

Introducing Trica, a new extension of The Grounded Glow Up where ritual becomes restoration. There’s peace in the process. For Trica, the act of making matcha isn’t just routine; it’s a ritual....

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Walk the Yard

Walk the Yard

Celebrating the shared legacy of Spelman and Morehouse University, connected by purpose, pride, and community. Sisterhood has always been at the heart of Spelman College. It lives in the classroom, on the...

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A Seat at the Table: An Evening with JAIDE & Crocs

A Seat at the Table: An Evening with JAIDE & Crocs

An intimate gathering rooted in softness, restoration, and the power of sisterhood. The air at JAIDE Charlotte’s lounge carried a warmth that went beyond temperature, it was the kind born from connection,...

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Unwritten Lessons, Rewritten Style

Unwritten Lessons, Rewritten Style

The Whitaker Group and New Balance bring youthful confidence and cultural nuance to campus with “Willful Bias” For Education.   The Whitaker Group and New Balance presents “Willful Bias” For Education, a...

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The Grounded Glow-up

Trica Patrice Johnson is a wellness entrepreneur sharing her love of matcha and mindfulness with women. She highlights the importance of intentionality and peace through curated matcha experiences that center quiet power and purposeful meditation.

The Legacy Maven

Dr. Anita N. Bateman is a cultural leader and visionary strategist whose work in art and storytelling shapes spaces for others to feel seen and empowered. She honors what came before while imagining what is possible.

The Grounded Glow-up

Tenisha Clarke reflects the woman who has done the inner work and now moves through the world with confidence, creativity, and care. She is intentional in her choices and expressive in her style, especially as she continues to blossom in her beautiful chapter of motherhood.

The Emerging Muse

Jillian represents the young woman in bloom, learning to see herself fully while nurturing the spark within. She reminds us that growth is not a destination but a journey and that there is grace in the process of becoming.
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