About Us
Welcome to JAIDE (pronounced "Jay-d"), founded on the essence of the modern, elegant taste of the innovative and aspirational fashion women of today and tomorrow. Through curation and ideation to gather and create some of the most desirable items of her wardrobe, we aim to serve both her desires and demands, in both style and lifestyle.
Her style is her form of expression, from which her identity is formed. The balance of functionality and personal expression is served through a meticulously curated selection of garments embodying her complete, holistic self. The blend of timeless sophistication, innovative design and unique pieces sourced from the world's most prestigious fashion houses and emerging talents helps her build a persona that inspires the world surrounding her, near and far. Our inline apparel and product program allows her to immerse herself in the spirit, vision and mission of JAIDE, as we bring to life apparel and special project collections bearing our brand and inspired by the stories that shape our experiences local, globally and universally.
Balance is a recurring theme, especially as we introduce brands iconic to both new and established to the world’s consumers. Favorites of the world’s muses such as Ganni, Martine Ali, Ottolinger and Margiela are joined by taste community groundbreaking brands Curves By Sean Brown, Guizio, Daily Paper, Humanrace, Sami Miro and more. By pairing icons and special pieces from sought after brands, JAIDE offers her the full breadth of day, night, home and travel pieces she needs to make a statement everyday.
JAIDE is firmly established as a luxury women's apparel, footwear, and accessories location in both Charlotte and Atlanta, with more locations in the future. Each space is a reflection of the consumer and community experience she demands and expects of her environment, with brand activations, local events and programs with global audiences and speakers to keep her pulse on culture, network with peers and make her mark on culture. Our goal remains to inspire and mobilize through a complete virtuous cycle of experience, environment and expression, as we aspire to create spaces that serve as vibrant hubs for connection, empowerment, and positive change.
JAIDE is the latest addition to The Whitaker Group, our parent company headquartered in Charlotte, North Carolina, and we are proud to be part of a collective dedicated to shaping the future of retail through immersive consumer experiences and community engagement. The Whitaker Group, or TWG, is an award-winning experiential and creative company steering globally-renowned brands such as JAIDE, A Ma Maniére, Social Status, APB, and Prosper. With a portfolio spanning retail, hospitality, restaurants, and community impact and social outreach experiences, TWG embodies innovation and excellence in every endeavor. As we launch and serve through JAIDE, the social impact platform Atelier will help us provide meaningful social impact and community-led programs, events and initiatives in our cities. Through our space, team and available partnerships and resources, we will aim to be a change agent for the women we can serve and bring in closer to our mission and vision, helping usher their aspirations, projects and more to our audience and community.
TWG programs such as Future Forward and COLOR/CODE, will continue to help us champion creators, creatives, cultural curators and entrepreneurs in each city. Either expressed through extended community programs or special capsule apparel collections, we will continue to push the pace of culture and be present in bringing to life the stories and initiatives that help us move us all forward.
Join us at JAIDE in-store and online, an experience built and tailored for her. As we curate and deliver the experience and assortment we trust will serve your desires for expression and offer the functionality you demand, our elegant, sophisticated and modern statement of experience and selection stands as our commitment to setting the new standard for your aspirations, ambitions and declaration to the world of your unique identity and more.