This season, the JAIDE x New Era Fitted Caps Collection arrives as a celebration of the women who continue to grow, shine, and redefine themselves with every chapter. Winter often brings a quieter pace, a chance to reflect on who we’ve become and where we are headed. Each cap in this collection carries that spirit of transformation through the iconic JAIDE butterfly and “J” mark, a reminder that even in the colder months, evolution is always unfolding. With soft pastels, warm creams, deep blacks, and subtle contrasts, each silhouette becomes a moment of self-expression designed to brighten the season and elevate your winter wardrobe.

This collaboration bridges heritage and contemporary femininity, blending New Era’s timeless fitted silhouette with JAIDE’s storytelling approach. The butterfly, carefully stitched, symbolizes resilience and renewal, a nod to personal shifts and the beauty of growth in a season of evolution. Each piece in the collection celebrates those who show up fully in every season and dress in ways that reflect both who they are and who they are becoming.

This collection offers a warm moment in a cold season. Each fitted takes on new life depending on who wears it—whether styled with outerwear, textured knits, or a crisp everyday look. The editorial imagery highlights community, connection, and the joy of meaningful gifts. Whether shopping for yourself or a loved one, the JAIDE x New Era Fitted Caps Collection invites you to embrace this season through personal style and intentional expression.

Explore the full collection online at JaideJaide.com and in-store at JAIDE Charlotte and Atlanta locations. Find the fit that mirrors your next chapter.